Joel Shinness

Tired of off-the-shelf tools that don't fit?

Custom web apps, automation, and AI integration for small businesses that need exactly what they need.

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What I Build

Web Apps

Custom applications built for your exact workflow.

Like a custom CRM for your sales team

Automation

Connect your tools and eliminate manual work.

Like syncing orders to your fulfillment system

AI Development

Intelligent features that enhance your product.

Like smart document processing for your team

How We Work Together

1

Discovery

You: Share your challenges and goals
Joel: Ask questions and take notes
2

Prototype

You: Provide feedback on initial concepts
Joel: Build a clickable demo of the solution
3

Proposal

You: Review scope, timeline, and investment
Joel: Outline the project plan and pricing
4

Build

You: Stay in the loop with regular updates
Joel: Develop, test, and refine your solution
5

Handover

You: Receive training and documentation
Joel: Deploy and ensure you're confident using it

Common Questions

How long does a typical project take?

Every project is different. Discovery and prototyping usually take 1-2 weeks, then we'll outline a timeline in the proposal based on scope.

Do you work with clients outside your area?

Absolutely. Most client communication happens over video calls and email. Location doesn't matter.

What if I'm not sure exactly what I need?

That's what discovery is for. We'll talk through your challenges and I'll help clarify what solution makes sense.

How do you handle changes during the project?

Small adjustments are normal. Larger scope changes are discussed together and may adjust the timeline or investment.

What happens after handover?

You get documentation and training. I'm available for questions and can provide ongoing support if needed.

About Joel

Joel working at desk with code visible on screen
10+ Years Experience
50+ Projects Delivered

I've been building custom software for small businesses for over 10 years, working with more than 50 clients to solve problems that off-the-shelf tools can't handle.

I focus on helping businesses get exactly what they need without the enterprise price tag. Whether it's a custom web app, automating tedious workflows, or adding AI features to your product.

When I'm not coding, you'll find me exploring new technologies, mentoring developers, and enjoying outdoor adventures with my family.